Though I must admit that there are still lots to learn as far as this is concerned, I have chosen to look at the practical aspect of things. I have come across stuff that needs a PHD of some sort ot understand and appreciate such as colour schemes, font type etc that will make someone “more likely” to sign-up. I am not disputing these findings….only that since I am a solopreneur, I will not have time to do endless split testings and “experiments”.
So, today I just want to stick to the basic stuff, okay?
I use the following as my guideline when it comes to getting visitors to my site to sign-up for some free gifts. It works for me and I hope that it does for you too.
Even increasing by a small percentage of optins will definitely lower your cost of list building over a period of time. Hopefully, these tips will help you create the most effective information capture pages:
1. Call to Action Should Stand Out
If your web page is cluttered with lots of images, words, and hyperlinks, it may be harder for guests to find your call to action button. That is, unless you make this hyperlink stand out in the crowd.
Choose a different color, style, and font to use on call to action buttons. Use colors that are not already on your page, this draws the eyes directly to this unique area of your page.
Don’t neglect placement: placing the link in a prominent spot on your page with give you the best results.
Always check your finished page before publishing it. You want your call to action button to compliment your web page, not clash with it.
2. Use Sidebars
Your call to action button may be prominent on your home page, but on other pages it won’t be shown. By including a sidebar you can add all links you wish to include to get your visitors’ information. This way, your email list building is easy no matter where visitors go on your website.
3. Short And Simple Forms
Most people do not want to spend more than a few seconds signing up for anything. Give them a complicated form and they won’t even bother.
Keep it simple. Limit your questions to just the basics. Minimum is email. If more than that, ask yourself if that is really necessary.
You want people to go on your mailing list, not click off your page. Asking for too much information leads many to do just that.
4. Engage Smartphone Users
About 60%-70% of your visitors will be mobile users. So you must ensure that your site is smartphone friendly.
Ever visited a site on your own smart phone that is not friendly? Pretty frustrating, right?
Need I say more?
5. Have Contests
People love entering contests and sweepstakes. Offering special incentives like this gives people more reasons to sign up.
It can be something simple but it has to be something relevant to the niche you are in. A physical product can be enticing. It may cost a bit more but the perceived value is normally better than a digital product.
Remember you just have to give away minimum 1 prize. Or if you can afford it, give a couple more. Delivery charges would not burn a hole in your pocket.
These tips have been tried many times already, because they really do work. If getting more subscribers is your current goal, you can’t go wrong when you keep things as simple as possible.
Cater to your audience. By following these simple tips you will soon see a tremendous increase in the amount of new subscribers to your blog or website.
Good luck in building a big list.
IMPORTANT NOTE: I am an affiliate for every product that is being reviewed on this site. Some of these reviews contain materials from review copies that I receive from the vendors. However, all reviews are done impartially as I make no special arrangement with the vendors prior to these reviews.
In essence, should you decide to buy through the affiliate link that normally appears at the end of each review, I will be paid a percentage of the sales price.